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Dragonfish a leading supplier in total gaming services and a B2B business of the ever expanding 888 holdings empire has recently announced that they have signed an agreement to launch a new bingo product which will launch on the Dragonfish network UK and Ireland. The new venture, Up Your Bingo will be the 1st bingo offering by MTV and will be a skin on the Dragonfish Network. The new development will be well placed for publicity as it’s sure to receive maximum exposure via the MTV and VIVA network both through television and online with the new site going live in July 2010.

Gigi Levy, Acting Managing Director of Dragonfish and CEO of 888 Holdings, said: “As a leader in the field of gaming software and services we wish to form partnerships with market leaders from other business sectors seeking to monetise their assets. MTV Networks is an internationally renowned brand, and we are proud to launch their first entry into online gaming. The strength of Dragonfish’s bingo product offering, coupled with MTV Networks’ marketing reach, provides an exciting platform from which to build a successful partnership.”

The Dragonfish bingo network will provide customised design, website building and hosting capabilities, and a comprehensive network management service. This offering will include 24/7 customer relationship management, fraud and risk management, chat hosting, ePayments and player support.

"At a time when the market for online games and virtual worlds is continuing to grow, collaborations such as this one provide responsible and enjoyable gaming opportunities for our audience."
Philip Bourchier O'Ferrall, SVP, Digital Media, MTV Networks International.

 

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