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Today it was revealed that the top bingo site in the UK is Jackpotjoy.com. This has been determined by the number of hits the site has had over the last 6 months. These findings were down to Experian Hitwise who recorded the market share of visits to all of this country’s top online bingo sites.

In March Jackpotjoy revealed an all new look which was no easy task given the very competitive online bingo market. If their existing players and new visitors to the revamped site hadn’t liked what they saw then this could have been catastrophic for Jackpotjoy. Fortunately for them, the new look website has been a huge success and here they are today the UK’s favourite bingo site.

Between January and June 2010 Jackpotjoy were number 1 against all of the bingo sites in the UK beating off competition from Foxy, Gala and Tombola. The head of Jackpotjoy, Adele Lawton said: “It’s been a team effort, we’re all delighted with the achievement.”

"Change is always very challenging," Adele told us, "both for the consumers and for the business itself. Our success here reflects the ability we nurture around the office as well as the strength of the Jackpotjoy brand in the market place."
"It was interesting to get the first award almost at the same time as launching the site. It meant that we'd gone into the launch with a market leading position which we then had to keep hold off with a completely new product.

"The fact that we've maintained our position for the next three months as well - between April and June - is firm proof that the re-launch worked."

Jackpotjoy has completely relaunched their site and which included offering a new online product the launch could so easily have gone wrong and affected their performance but quite the opposite has happened. It’s quite surprising to see that during one of their most testing times (the relaunch) they were actually ranked as number 1 in the country.
 

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