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14 December 2011
The Irish bookmaker Paddy Power has just signed a deal with the British Columbia Lottery Corporation (BCLC) to supply pricing, product and risk management services to the Canada's web based sports betting business. The 3 year agreement will come into play from Summer 2012.
The CEO at Paddy Power, Patrick Kennedy said; “We are delighted to be partnering with BCLC. They are our first lottery partner, and this is our first transaction in North America, a geography which will be of increasing strategic importance to us in the future.
Today's announcement is a further endorsement of our product and partnership capabilities. As the global online market continues to regulate, these quantities continue to position us strongly for a future international expansion.”
“We are very excited about our partnership with Paddy Power and the opportunities it will bring to PlayNow.com. Paddy Power's proven expertise and product integration with the PlayNow.com/OpenBet system is essential to providing our players with an unparalleled online sports betting experience.” said Rhonda Garvey, Vice President of eGaming at BCLC.
Canadian law states that the BCLC is the only operator permitted to supply sports betting in Canada's western province.
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