Bingo News: Crown Bingo Sponsor ITV3 Daytime

By Becky Mosley - June 3 2009

Crown Bingo have announced that they will be the new sponsor of ITV Daytime, this will be the third instalment of their television advertising campaign.

The ITV3 Daytime sponsorship deal began of the 1st June and will run between 9:00am and 7:00pm. The Crown Bingo themed advertising will be shown before and after programmes on the channel and also during commercial breaks. ITV3 is screened on Sky channel 119, Virgin Media 116 and Freeview channel 10. The campaign will run for four weeks to begin with.

Crown Bingo will use their slogan “All About The Bingo” to get the message across to television viewers. Shows such as Quincy ME and Inspector Morse on ITV3 Daytime will feature Crown Bingo bumpers at the beginning and end.

Crown Bingo first launched a television advertising campaign in 2007 and were one of the first bingo operators to do so. The second Crown Bingo television advert was filmed in Newcastle-Upon-Tyne and featured local personalities Roy and Steffen, this advert aired during the latter part of 2008.

MD of Crown Bingo, Dan Smyth, said “Through this campaign we wanted to convey our passion for online bingo and provide the best possible online bingo experience for our members. This led to the slogan for the current TV advert as well as our ITV3 Daytime bumpers, ‘Crown, where it’s all about the bingo!’ Sponsoring ITV3 Daytime will help us reach thousands of new people who we look forward to welcoming as new members.”

Crown Bingo offer a fantastic range of promotions and jackpots. Community events make Crown Bingo stand out among the bingo sites with tournaments, quizzes and chat games with £100 being given away every day.

New players will receive £1 free no deposit required to try out the site. When depositing for the first time Crown Bingo give a 100% cash match welcome bonus, so deposit £10 and get £10 free. The welcome bonus will match all deposits up to £250.

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