ITV has a change of heart and returns to Bingo!

By Becky Mosley - March 22 2010

You might remember that last year ITV scrapped it’s Bingo Night Live project much to the disappointment of fans of the show. The top dogs at ITV have obviously decided they do want to pursue something Bingo related and have turned to their online site which has just been re-launched with Cashcade partnering this new project.

Cashcade are famous for bringing you Think, Cheeky, Foxy and Little Big Bingo, all prominent names in the online Bingo World. Partygaming have recently acquired Cashcade and will be behind the new ITV site ensuring the re-launch goes without a hitch and is a success. The new and improved ITV Bingo site will run on the Globalcom Bingo software by Dragonfish.

In a bid to catch the attention of the British public, ITV have been screening a new TV advertising campaign during their prime time programs. If you haven’t seen it, the ad features a woman flitting and out of her house to play her beloved bingo with ITV saying that she could stay in and play bingo using their great new site. Some of their top TV programs are sure to get a name check so look out for Coronation Street or Dancing on Ice games as it’s pretty clear they will use their own successful programs to draw in new bingo players.

For players who haven’t seen the advert or yet visited the ITV Bingo site you might be interested to know that new members are given £10 free when you sign up and deposit just £10. There’s then 100% deposit bonus on first deposits and 50% on all future deposits so every time you spend at ITV Bingo you’ll get a little something on to!

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