William Hill Bingo will be raising their profile further by sponsoring ITV1 show The Real Deal.
The Real Deal was launched yesterday and will be aired on ITV1 until the middle of April. The show features contestants that will have to decide whether they would choose to take an offer from an antique dealer for their item, or if they should send it to the auction room. The Real Deal is hosted by David Dickinson who is well known for his previous antiques television shows. The show will be aired every weekday.
Last year William Hill Bingo sponsored the ITV1 show Spin Star which was presented by Bradley Walsh from Coronation Street fame. Spin Star was also a daytime television programme and would have similar demographics to the new show.
William Hill Bingo are following on to other bingo sites such as Wink Bingo that advertise by sponsoring television shows.