William Hill Bingo will be sponsoring a brand new daytime TV game show called Spin Star.
William Hill Bingo have a six week deal to advertise at the beginning and the end of each show and during the advertisement breaks.
The new ITV1 game show will be presented by Bradley Walsh, a former Coronation Street star. The game show will be aired between 3:30pm and 4:30pm, Monday to Friday. Spin Star is a Las Vegas style show with a huge slot machine which will contain the questions for the contestants and cash prizes.
Lili Huang is William Hill Bingos spokesperson, he said ” We’re very pleased to have the opportunity to sponsor Spin Star. It’s an incredibly lively and entertaining show with plenty of suprises and excitement, as we always offer on our website. The theme of out television bumpers shows the community feel on our newly rebranded website, and the show encapsulates the slots games that sit within William Hill’s Bingo. This is an exciting new avenue for us, we are aiming to solidify our bingo image and increase national recognoition, and sponsoring Spin Star is a perfect opportunity.”
A free bingo game is available to be played at William Hill Bingo straight after Spin Star comes to and end each day at 4:30pm.
It does seem to be getting fairly common with bingo sites sponsoring TV shows! William Hill is following in the footsteps of Foxy Bingo and Wink Bingo who already have sponsorship deals with The Jeremy Kyle show and All Star Family Fortunes.