Bingo News: 888 join forces with Wagerworks

By Becky Mosley - October 15 2008 has joined up with software provider Wagerworks to improve their customer experience with a range of new games.

Wagerworks already provide software for some big names, such as Virgin, Paddy Power, Skybet and Cashcade and have offices in San Fransisco, Warwickshire and London. Wagerworks Inc is a wholly owned subsidiary of International Game Technology. (IGT)

“We pride ourselves on the quality of our games. We are delighted that 888 has shown their confidence in Wagerworks’ ability to deliver titles that will allow them to stay at the forefront of player attraction and loyalty.” Commented Paul Matthews, the president of Wagerworks.

The new games will be offered on the GTS platform, and will be available to all 888 players including 888Ladies online bingo. The four initial games that 888 have selected are Monolopy, Cluedo, Cleopatra and Wheel of Fortune Hollywood edition.

Senior VP and MD at 888, Gabi Campos, said: “888 is continually looking to improve the customer experience and the addition of Wagerworks’ world class games will make an important contribution to that. The agreement with Wagerworks helps us to strengthen our brand content offering with world renowned brands. These will prove especially attractive to our new bingo customers and customers of our land-based casino B2B partners, many of whom will be familiar with the games from playing them offline. It is an important step in helping us to further facilitate the movement from offline to online gaming, as 888 becomes a premium provider of bespoke technology, marketing and analysis to land-based casinos.”

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